“Design is not just what it looks and feels like. Design is how it works.”

-Steve Jobs

“You can design and create the most wonderful place in the world. But it takes people to make the dream a reality.”

-Walt Disney

At JEM Carpentry Inc design is more than just a drawing or some color swatches; design is at the core of what we do, driving every part of our process. From the initial meet and greet with our prospective customers through contracts & pre-construction all the way to the completion of the last item on the punch list.



What is design? According to Merriam Webster the definition of design is: to create, fashion, execute, or construct according to plan. A good basic definition- but let’s elaborate. At JEM Carpentry Inc we believe design is about the people using the product, the intended purpose of the product and the environment or space the product will occupy.


The People ~ Who is the product for? General demographic knowledge is always important when designing but we like to take a more intimate look. Inquiring about hobbies, work, family, etc is par for the course during initial conversations, but sometimes asking more specific questions like the ones below can help to determine what a customer really wants and needs in a design.

“What made you decide to take action on this particular project at this time?”

“If you could have exactly what you wanted and money was no object- what would you choose?”

“What are the most important factors in choosing a company to work with on this project? Considering the big 3- Quality, Schedule & Budget- which 2 are the most important to you?”


The Purpose- What is the intended use of this product? A simple question? Maybe- never assume anything! You just never know what someone may be thinking so it’s always best to get as much information as possible before beginning a design. Here’s are some questions to help determine the best and most dynamic solutions.

“Why do you want to do this project? What problem or problems are you trying to solve? If there are multiple solutions needed, what’s the priority?”

“Have you had or used a product in the past that provided the solution(s) you’re looking for? If so, what did you like best and least about it? Are there things you would change about it?

“What are some potential problems or issues you could see happening or would like to avoid?”


The Environment/Space that something will occupy, is a critical consideration when designing any type of architectural components. Great architecture for example, is more them just the structure- the design has to work with the natural environment. Same can be said for cabinetry and millwork, it’s just a microcosm of the same thing. The design has to work with the environment it occupies. We consider everything from the existing materials and finishes, who inhabits the space and their routines, even the geographic location of the project. It is a process we’ve refined through practice and experience to ensure you end up with the right design for you and your space.



Some of our recent designs at different stages of the process.


In 2023 we introduced computer generated models of our designs. This evolution in our design process has been instrumental in helping us to deliver the best product and customer experience in our market. At JEM Carpentry Jnc we are always looking for ways to innovate and improve our product, service and brand. Learning to utilize available technology like Sketchup is a key part of this pursuit. #themoderncraftsman #moderncraftsman #sketchup #technology #innovation #evolution
A mudroom design concept sketch. April 2023. Our customer has a family of 5 and wanted everyone to have a space of their own. We came up with the “open locker” idea complete with outlets and usb ports in each cubby! Success!
This design was actually conceived by our talented customer themselves! We were handed a “napkin sketch” during our initial design consultation and after a few revisions we crafted this design! Click on Custom Cabinets to see pictures of this design built and installed!

Design is about aesthetic, intentionality and function. We excel at putting all of these things together, creating spaces that look, feel and function just as they should.

This is a Custom Mantle we designed and built for a customer who takes design as seriously as we do! It was a lot of fun to put this one together. Click the link above to see completed and in progress pictures of this mantle project.
Concept drawing of a library build we did for a great customer! We built out both sides of this room. Check out the whole project here Custom Cabinets ~ Bookshelves & File Cabinets
The other side of the library room project. Click on Custom Cabinets ~ Bookshelves & File Cabinets to see this project built and installed!


Below is a collection of concept sketches and shop drawings from the early days of JEM Carpentry-